Funding math = get introduced

RECOMMENDED READING. David Hornik of August Capital explains why you want an introduction when you approach a venture firm for investment in a recent VentureBlog posting. He says he has never funded a company he wasn't introduced to and then explains the math of "borrowed credibility" and how it applies to fund raising. Direct and worth a read.

​The image is a detail from Raphael's School of Athens in the Vatican.