Innovate, raise money, expand and flip

INNOVATE, RAISE MONEY, EXPAND AND FLIP. The mantra of many modern entrepreneur. It's the classic venture capital method and dream that draws the best and the brightest to entrepreneurship. It's how many have built wealth through creativity, hard work and the leverage of OPM - other people's money.
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But, what about the rest of the business world? How, for example, do you sustain a business for generations, innovating to stave off inevitable challenges and motivating family and in-laws to approach a centuries old business with entrepreneurial fervor? And, are there lessons to be learned by the entrepreneur from these successful and ageless success stories.

Here are some interesting ideas from our recommended reading segment, a recent article in the Wall Street Journal entitled How to Keep a Family Business Alive for Generations. Check it out.